The algorithm many social media sites use is confusing at best. Since the implementation of the new Facebook algorithm changes, many brands have watched as their organic reach (the amount of people your posts reach through unpaid advertising) decrease dramatically by no fault of their own. Posts that were once getting lots of interaction through likes, comments, and shares suddenly seemed to be taking a nosedive and receiving little to no discussion. Both businesses and those who were engaging with them online wondered where their normal Facebook feeds had gone and why they were only seeing the same posts over and over. Fortunately, there are several ways you can “outsmart” the algorithm social media networks have in place, and one of these is through more frequent posting.
The current social media algorithm functions plainly by ordering and presenting the posts that seem to be most relevant to the user. There is data that suggests a certain day or a certain time may be the “best” time to post to Facebook, but this is not the end-all, be-all. While it may be true that there is a time when more people are scrolling social media (during lunch or after work, for example), more frequent posting is a more surefire way to ensure that your posts are reaching more people. You don’t necessarily have to dive into all the deep Facebook marketing strategies to increase post interaction and boost your Facebook page and business, though you most certainly can. However, for as long as the algorithm is determined by how relevant your posts seem to someone’s feed, the more posts you put out, the more likely they are to show up on news feeds.
If you are wondering how to boost social media interaction for your business, your profile can benefit from the simple act of more frequent posting. This is a cost-effective (and mostly time-effective, too) way to help improve your reach on social media.
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