So you have decided that you have something you would like to sell online! Whether you are starting your own online store or are using a marketplace of some sort, it can seem like a large and overwhelming task to manage online listings. In fact, the State of Small Business in America reported that only 25% of all small businesses have a website that has an ecommerce functionality, and of that 25%, 58% earn less than 10$ of their sales from the online portion of their sales. Fortunately, there are tools to help you increase your earnings online and navigate ecommerce without major technological skills.
The first thing you should do after you determine that you would like to sell something online is to decide what your scope is. What are you wanting to sell? To whom do you want to sell? What is your target audience? You can always get ideas from looking at other websites or marketplaces that sell similar items and see what you like and dislike about their pages. Are there features you would like to include in your own sales? What seems to be working well and not working at all? In your planning process, you should also consider what you would like to focus on long-term as your online sales grow.
You will also need to purchase a domain name and choose an ecommerce platform. While you are considering your domain name and ecommerce platform, make sure that your URL is something that you enjoy and makes sense for what you are selling. Your ecommerce platform should be able to manage your online product catalog and online sales from start to finish. Do some research and find what will work best for you!
If you are looking to start something new this year and want to venture into the world of online sales, Your Web Pro is happy to help! Our team is experienced in website development and online marketing. Contact us today to learn more!
Our Office: (806)771-5022