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Web Design and Online Marketing in Lubbock

  • What Does Display Advertising Do?

    Have you ever been scrolling through your Facebook feed after a long day and had an advertisement grab your attention seemingly out of nowhere? Do you get sucked in to watching video advertisements on social media or find yourself clicking on an ad that you saw pop up on your Instagram page? Display advertising is a method of targeting an audience of a particular website or platform to get them to engage in a specific action. More often than not, this action is clicking on the advertisement to make a purchase. Display advertising is comprised of image or video...(Read More)


  • Why Do We Need a Messiah?

    Christmas is coming, and it isn’t called the most wonderful time of the year for no reason! In addition to seeing loved ones, giving and receiving gifts, and the decorations strung up around homes and through town, Christmas is a time to celebrate the coming of the Messiah. Each Sunday leading up to Christmas Day, we light a candle in church as we grow nearer to the celebration of Jesus’ birth. The first candle is the candle of hope.

    Isaiah 9:6-7 says, “For to us a child is born, to us a son is given, and the government will be on his shoulders....(Read More)


  • How Can Advertising on Google Help Me?

    The world of online advertising can seem tricky, immense, and often downright creepy. (For example, my family was discussing Christmas gifts over Thanksgiving, and we all had identical advertisements pop up on our social media over the next few days.) When you add in the factors of advertising a small business versus a giant such as Amazon or Target, online advertising can feel even more daunting. The good news is that you do not have to go at it alone. Your Web Pro would love to help you advertise your business online through Google AdWords. There...(Read More)


  • When to Consider Redesigning

    Every so often, my mom gets the urge to redo her entire home. We are talking more than just a simple redecorating -- she wants new floors, cabinets, paint color, countertops, and everything rearranged. Of course, this doesn’t happen too often, and the whole house has yet to undergo the massive transformation she talks about, but she considers a redesign with some relative frequency. Similar to your home, your website will also need some redesigning, redecorating, rearranging, and updating. While you don’t have to live in your website, it is...(Read More)


  • How We Can Help You Reach More Customers on Social Media

    It may seem like an uphill battle to reach customers with so many different things both good and bad clamoring for our attention on social media. Alongside algorithm changes following Mark Zuckerburg’s declaration that Facebook wanted you, the consumer, to take the year for family and friends rather than businesses and ads, reaching customers through social media has started to feel like a recipe rather than a simple process. In the days of digital marketing and online sales, managing social media accounts has become a job in and of itself. There...(Read More)


  • Reasons to Redesign a Website

    We all have things we keep around longer than we know we should simply because we can. It’s still working just fine, or it still fits, or it feels wasteful to throw it out. They may be well past their prime, but they still do what they’re supposed to, and “if it isn’t broken, don’t fix it.” I had a pair of white high-top Converse sneakers that I kept around and kept wearing despite the fact that the soles were worn thin and I could feel every tiny pebble I stepped on when I wore them. Your website can start to feel like a well-loved pair...(Read More)


  • Can Your Social Media Profile Benefit From More Frequent Posting?

    The algorithm many social media sites use is confusing at best. Since the implementation of the new Facebook algorithm changes, many brands have watched as their organic reach (the amount of people your posts reach through unpaid advertising) decrease dramatically by no fault of their own. Posts that were once getting lots of interaction through likes, comments, and shares suddenly seemed to be taking a nosedive and receiving little to no discussion. Both businesses and those who were engaging with them online wondered where their normal Facebook...(Read More)


  • Website Grandpas

    Have you ever visited a site only to see that, while it was still working fine and everything looked to be working the way it was supposed to, it appeared a little outdated? Sure, the links and buttons and forms were all functioning, the site itself loaded in a timely manner, and nothing was visibly “wrong” with the website, but it was just not quite appealing to look at or scroll through. Even the most well-designed websites have a bit of an expiration date. After a website hits the five year mark, it is considered “over the hill.” This...(Read More)


  • New Website: Gary's Piano Service

    Though Gary’s Piano Service has only been official for about 20 years, owner Gary Dennis has been tuning and servicing pianos for longer. The company started in Paris, Texas, when Gary started tuning pianos after his job as a school teacher. While he has been a minister, child counselor, and school teacher, Gary has continually returned to music. Specifically, Gary started his piano service to do what he loved and what had fascinated him tremendously for years. He has been tuning pianos since then. When Gary approached us about building a new website...(Read More)


  • New Website: The Boot Helper

    The Boot Helper is a tool made to ensure that its user no longer has to struggle with the oftentimes tedious and sometimes painful process of putting on boots. For all who struggle to bend down or reach to pull on their boots, whether due to injury, stiffness, balance, soreness, or any other reason, the Boot Helper eliminates the need to fight to get your boots on. There is no need to work harder than you should have to just to put on your shoes, and the Boot Helper is designed with this in mind. No longer do you have to reach or bend down to pull on...(Read More)


  • New Website: Mustang Homes & Land

    Located in Lubbock, Texas, and serving the South Plains for more than fifty years, Mustang Homes and Land offers manufactured and modular homes from less than 400 to over 3000 square feet as well as plots of land. Mustang Homes and Land extends high-quality products alongside high-quality service, which has allowed for longevity and consistency in their operation. The knowledgeable and capable staff has been employed by Mustang Homes and Land for 16 years, and the company has been under the same management personnel since 1969. Not only are they...(Read More)


  • New Website: Plainview EDC

    The Plainview-Hale County Economic Development Corporation exists to assist those living and working in or moving to the Plainview-Hale County area. Plainview is located less than an hour from Lubbock and just over an hour from Amarillo and is known for its low taxes, inexpensive cost of living, and growing business climate. The Plainview-Hale County Economic Development Corporation serves to inform and assist those who are considering moving to the area to grow or start their own business in an industry that is thriving. Your Web Pro was happy to...(Read More)


  • What Makes You Relevant to People on Facebook?

    Sometimes posting on Facebook can feel like you are talking to an empty room: you are speaking, but no one hears, or at least no one responds to what you have said. Posting over and over with little to no interaction can start to be monotonous and draining, and you may get tired of working and not seeing the fruits of your labor. However, you are not alone. Facebook analysts have estimated that organic Facebook posts reach only an average of 10.59%. There are Facebook pages with thousands of fans that are lucky to reach around 13% of their...(Read More)


  • The 18 Month Design Cycle

    Have you ever been looking something up (a business, a company, a person) and visited a website only to find that things look a little bit out of date, boring, or old? There are few things that make me click off a website quicker than seeing that its content is not relevant, links are not working, or that its information is outdated! There is a reason that Your Web Pro likes to make sure that your website is constantly putting out fresh content and updating information to be current. Customers like websites with updated information and relevant...(Read More)


  • Why Does Your Company Need a Presence on Social Media?

    The latest marketing statistics are out, and they don’t lie: 90% of marketers say that social media presence has helped their business through exposure, interaction, and internet presence. Whether you run a small, local business or are in charge of a massive corporation, your company needs social media presence. It is no longer an added bonus if you have a Facebook page or Instagram account your customers or audience can interact with. Now it is all but a necessity for the sake of your business. Social media is not a passing trend or something...(Read More)


  • What Else Can You Do to Show Up in Search Engines?

    Is there even more than one page of Google search results? Let’s be honest: only 5 percent of people click past the first page of search results, and most are likely to click on the first result that pops up. This means that if your website isn’t on the first page of results after you type a query into a search engine, you have less than a 5 percent chance of getting website traffic this way. The good news is that you are not out of luck! There are many ways you can increase web traffic and show up higher in search engine results.

    In...(Read More)


  • New Website: Power Wash Pros

    Power Wash Pros in Lubbock, Texas, is a commercial and residential power washing company. With over five years of experience, the team at Power Wash Pros takes pride in prioritizing affordable and effective power washing for your business, home, apartment building, and more. They know how the West Texas wind blows and leaves buildups of dust, dirt, and debris in parking lots, fencing, siding, and any other structure it can cling to. Over time, exposure to the elements, especially in Lubbock and its surrounding areas where we are famous for our...(Read More)


  • New Website: Lubbock Day Care

    We recently had the opportunity to work with a branch of daycares in Lubbock to redo their entire website. These Christian pre-school centers include Creative Learning Center, Kids Are Cool Center, Learning Tree, and Wee Care. All four of these are Early Education Christian Schools (EECS), which are licensed by the State of Texas as a childcare center, begin caring for and teaching children as early as six weeks of age, provide an after school program, use an accredited and accelerated Christian curriculum, and maintain Green Guard standards while...(Read More)


  • How Does More Content Help You?

    When I was in high school, my basketball coach told my teammates and I that those of us who were not on the cross country team but would be playing basketball come October we had to run one cross country meet. Yes, just one -- and my friends and I certainly trained like we were only going to be running two miles one time. We took a “do the least” style, and in our after school practices, we would walk as soon as we were out of the view of our coach, or we would run the parts he could see and walk the parts he couldn’t. There were several times...(Read More)


  • Introducing Two New SEO Service Levels!

    You’ve worked hard to get to where you are now. You have planned and started your business, created a website, and waited for the influx of customers to visit your site. Maybe this has happened for you; maybe you are still waiting. Maybe you have Googled your website and found it on the second or third page of results. There are tons of factors that go into your website’s ranking and help dictate traffic to your site. The Internet has certainly made searching for things and learning new information much less work (you don’t have to go digging...(Read More)


  • What Do Search Engines See When They Index Your Site?

    In many ways, search engines have changed our lives the past two decades. For example, we can now look things up with small computers that fit in our pockets instead of having to go find an encyclopedia. If you are looking for a coffeehouse, a car repair center, or the perfect Christmas destination, you can have answers (and options) in seconds after you type your search query into the browser.

    Search engines have changed the way we go about our daily lives, and they can also help change your business! With the right tools and knowledge,...(Read More)


  • New Website: Children's Hope

    Children’s Hope is a 501(c)(3) nonprofit organization with corporate offices located in Lubbock, Texas. They have a vision of seeing every child have a permanent living situation that they can call home. In order to do this, it is imperative that the child-adult relationship is healed and rebuilt, and Children’s Hope serves as a critical piece in this process. As a relationship-based residential treatment center for children who have suffered abuse and neglect, Children’s Hope is the only program of its kind in the state of Texas. Children’s...(Read More)


  • How Does New Content Help Your Website?

    How often do you really scroll past the first page of results when you make a Google search? Does it feel like the content you will see after that first page is less relevant to what you are searching for? A recent study showed that the first page of results on Google get approximately 95 percent of all views, which leaves only 5 percent or less for each succeeding page. With search engine algorithms constantly updating and changing, it is necessary to update content on your website in order to help it gain traffic, rankings on search engine...(Read More)


  • New Website: B.O.O.M.

    BOOM, or Business Operating on Mission, was founded by Keith Toogood and Steve Hoggard on the idea that God wants to move in and through business leaders in Lubbock, Texas. Keith and Steve believe that, as Christians in business, God has not only specifically placed and called them to impact the world with the gospel, but He has also placed and called other Christian business leaders to do the same.

    The purpose of BOOM is to encourage, equip, and empower Christian business leaders in the area through monthly meetings, which include a meal,...(Read More)


  • New Website: Macalaster House

    Macalester House in Lubbock, Texas, is a new wedding and event venue located a short distance from the heart of downtown Lubbock and Texas Tech University. Set apart from the hustle and noise of town, Macalester House was built on eight acres and boasts over 11,000 square feet of space. There is no shortage of amenities, either: the venue offers well-appointed ready rooms for the bride, groom, and wedding party, rectangular tables, round tables, ample parking, catering kitchen, and a quality sound system. Whether you’re looking for the perfect...(Read More)


  • New Website: HCI Drilling

    We recently redesigned a website for our clients at HCI Drilling. As safety standards, training methods, and technology have evolved following the drilling and pump service company’s inception in 1992, owner Kenny Cooper knew that the company’s website should also grow and evolve to keep up with the times.

    HCI Drilling has over 60 years of experience under their belt, and they pride themselves on maintaining a reputation of properly operating the best equipment in the industry, exceeding training and safety standards, and providing...(Read More)


  • New Website: SPECS Refrigeration

    SPECS Refrigeration in Lubbock, Texas, is a company you can count on for all of your commercial refrigeration needs. From walk in refrigeration to energy control and building management systems to ice machines, Pete and his team at SPECS Refrigeration are trained and certified to work on several different major brands including Manitowoc, Hoshizaki, Scotsman, Ice-O-Matic, and Follett. Founded in 1991, SPECS has decades of service under their belt regarding the installation, service, and maintenance of commercial ice machines, walk-in coolers and freezers,...(Read More)


  • Great Examples for Website Maintenance

    We run website maintenance plans companies across the spectrum. From churches to restaurants. Salons to AC companies - we cover it all. Anything that needs regular updates in both the front end and the back-end is a good fit for this service. Here are some recent examples of website maintenance work we have done.

    The Caboose Restaurants has been a website maintenance customer for a long time. We keep a number of things up to date on their website including their food menus, catering options, and photos of the fun people have in their...(Read More)


  • Back-end and Front-end Maintenance

    Websites are one of those things that should not be left alone for long. But, all to often, they get left alone and soon a year has passed before the next update comes - or longer. This is bad on a couple of levels. First, it makes you more likely to have your website hacked. Second, old information makes customers less likely to call you.

    Good Maintenance Is More Secure

    Websites today are complex software systems. As such, they require software updates on a regular basis. Hackers are looking for holes around the clock. ...(Read More)


  • Budget Friendly Website Updates

    Keeping a website up to date can get expensive. Let’s be honest. Hourly rates are not cheap and some work can take a lot of time. So how can you keep your website up to date without breaking the bank? With a website maintenance package from Your Web Pro LLC you can keep your website current in a budget friendly way you can afford.

    Here is how it works. We charge a flat rate every month for the services you need. The most basic of that is our standard maintenance package that covered software updates in the back-end and content...(Read More)


  • Website Maintenance: The Service that Started it All

    Your Web Pro LLC began over 14 years ago with a simple idea. I remember explaining to my dad what that idea was - while we were building an office in my garage. That office was for the company I had plans to start around this one idea. He did not tell me at the time, but some years later he old me that he thought I was crazy to leave a steady job and an established company to try this thing out. I am glad he didn’t tell me then.

    That idea was to provide a service that could help a company keep their website in good shape and within a...(Read More)


  • The flexibility of Google Ads Campaigns

    Google Ads is extremely flexible to meet the needs of your business. From seasonal campaigns to fixed budgets, there really is room for just about everyone in this boat.

    Seasonal Campaigns

    When your business has hard seasonal swings like roofers and landscapers do, Google Ads can help you plan well by those seasons. With companies like these we will often spin ads up a little while before the hot season and then run them hard throughout that season to help gain new business. When the season turns cold we either trim them way...(Read More)


  • Pay Per Click? What is that?

    Pay per click advertising is an online advertising method in which you pay only for the instances where someone clicks on your ad. People viewing your ad without clicking it cost you nothing. Those views are called impressions and, while some ads are billed on impressions, the better method is to pay for the actual clicks on your ad.

    Most online advertising platforms allow you to choose whether you pay for clicks or impressions and when given that option we will almost always advise on clicks. The cost per instances with clicks can be...(Read More)


  • How does Google Ads help People find my Business?

    If you’re looking to put your business out for more people to find, Google Ads is a fantastic way to do just that. With Google Ads, there are tools that show you all of the data that is needed to develop proper ads and keywords. This data includes demographics, locations, most-searched keywords, and much more. I’ll talk more about how this data helps down below.

    I’ll start with demographics. Google gathers users demographics based on their personal Google profile. Don’t worry, this data doesn’t include personal information such as...(Read More)


  • What is Google Ads?

    In 2000, Google released their advertisement platform where advertisers get to display products, mobile apps, videos, and service offerings on Google’s search and display networks. The platform allows for advertisers to pay for clicks, which is usually around a dollar per click but this varies depending on the type of competition you’re facing.

    Google Ads has since become a very popular platform for online advertising and with the right amount of knowledge, you can get a head-start from most businesses. It is also essential to know how...(Read More)


  • How Social Media Management Works

    Social media management is a service we have offered for a number of years. The basic idea is simple: We plan and post so you can focus on other things. Down in the trenches, a lot more goes on. Here is the run down:

    1. Planning Meetings

    We start with a planning meeting to understand more about what you do and who you are trying to connect with. During this meeting we are gathering information to help shape the content that will be developed. Typically this meeting is held again every 3 to 6 months as needed.

    2....(Read More)


  • What in the World can we Post now?

    Keeping your business active in social media is important, but a common struggle with many business owners and marketing professionals. What to post and when can be hard to keep up with. There are some simple guidelines to help make this easier.

    Plan Around Topics

    One handy way to organize posts for social media is around topics. This is especially helpful when you can follow seasonal services or monthly specials in your business. Make the content going out over social media match up with what you are doing otherwise in the...(Read More)


  • How can I make time for Social Media?

    Alright, so I know I need to be using social media in my business, but how do I find time for it? That is the struggle we hear from business owners quite often. Everyone is busy and adding one more iron to the fire is not going to help. With the right resources this becomes easier.

    Get Organized

    The first thing to do is get organized. Whether it is a yellow pad, a Google Sheet, or a handy planning application, keeping the ideas organized for where to post, what to post, and how often to post. The more organized the effort,...(Read More)


  • Does my Company really need to be posting to Social Media?

    A common question we hear is whether or not a company really involved in social media as business. Sure, most people have profiles for their personal connections, but maybe not for their companies. The answer is: maybe. Most likely, yes.

    Your customers are on social media. Be it Facebook, Youtube, etc they are out there and you have the ability to connect with them using either the targeting ad tools or more organic means. If you want to reach those customers, you need to be involved in social media. The next question is where… then...(Read More)


  • What is Social Media?

    Social Media is the not-so-new buzz word for many things. Like Coke. You mean Sprite, right? The official definition reads, “Websites and applications that enable users to create and share content or to participate in social networking.” Social media sites like Facebook and YouTube allow users to create and share content then connect with others people worldwide around that shared content. The rise of social media has changed the way we see the world. This has caused businesses to rethink the way they communicate both online and...(Read More)


  • If you build it, they will come? False

    You have probably heard of the movie, “The Field of Dreams.” the basic plot is that if they build a baseball field in their corn field, the players will just show up and the fans will come to watch. It is great for a movie plot, maybe not so much for your business. While we all hope that the single act of starting a business, opening a storefront, building a website will cause the customers to just show up and their money to just flow in. In the world, however, it just does not work like that.

    We run into this with websites from time...(Read More)


  • What makes you Show up Better?

    The most common question we hear from people about their websites is, “What makes our website show up better?” The answer is multifaceted, but normally they are asking specifically about search engine ranks. The other two involve social media attention and links from referring sites. We will look at those two another time.

    Showing up better in search ranks

    Search engines have a simply job: show someone the best information related to what they are looking for. To do this, they index websites over and over trying to have...(Read More)


  • How Search Engines Index

    Understanding how search engines crawl around the internet and gather information can help you make informed decisions about online marketing. Most search engines work in generally the same manner with. Let’s dig into how that works.

    Spiders

    The search engines employ specialized software that is designed to automatically dig through websites for information that can be used to help others find what they need. This software has a few names: crawlers, search bots, spiders. The last one, spiders, is the most descriptive of...(Read More)


  • Your Website is Never Complete

    Do you feel like your work just never gets done? If you are working on your website and online marketing, you are right. A good website is not a once-and-done thing, but an ever evolving tool to help your business grow. While the technology and algorithms have changed - and will again - one things has remained true about running a good website: Update your website often with unique, relevant content and it will do better with search engines and customers.

    No one likes Old Information

    Unless you are a history buff, no one...(Read More)


  • Options for Building a Website

    When you are thinking about building or redesigning a website you have options. Depending on the needs you have, some tools may fit better than others. From the DIY tools into hiring a group like Your Web Pro to build your website, knowing your options helps you make the best choice for your needs and budget.

    Do-It-Yourself Tools

    A whole host of DIY website tools exists out there that allow you to build a website. While some are better than others, many of them are nice tools that can meet some website needs. It is important...(Read More)


  • A Recent Build: Symmetry Turf

    Symmetry Turf is a construction company specializing in stadium and sports field construction. We have worked with Symmetry helping to manage their current website for some time. When it was time for a redesign they allowed us to continue that work with a complete overhaul of their website.

    The goal in this project was the present the incredible work the team at Symmetry Turf does. From city soccer blocks to schools to NCAA fields and up to NFL stadiums, they have done it and knocked it out of the park.

    The main element we...(Read More)


  • What is involved in building a new website?

    When we start the process of building a new website it always starts with a lot of questions.  A website is not a #2 combo at the burger joint. It does not fit in a box for the shelf at the big box store and it is not one-size-fits-all.  Have you ever met the all that the one-size fits? I have not. We have a list of questions and those usually evolve into more questions specific to the customer.  The customer also has questions ranging from what can we do to how long, how much money, etc.

    We start the process with Discovery

    Discovery is the process where we discover what the customer is doing and how we can help.  This is the question...(Read More)


  • A recent Redesign: Pecan Ridge

    When you are thinking about a website revamp, this is a good project to look at for examples. Back in 1995 when the Cowboys won the superbowl, Microsoft revolutionized computing with the release of Windows 95, and Bill Clinton was in office, Pecan Ridge opened its doors. They are a full service pecan shelling and marketing company that grew over the years to offer a number of pecan related products and treats. Keep in mind that at this time, Amazon.com was not even a year old yet. My, how the Internet has changed!

    In 2012, the owners of...(Read More)


  • When is it time to redesign my Website?

    A common questions we get is, “How often should I consider redesigning my website?”  The answer is simple: every 18 months or at any major change in your business. That is not to say that you MUST redesign at those points, but that is the time to look into it.  Here is what that evaluation looks like…

    How has your business changed?

    Heraclitis said, “The only thing that is constant is change.”  That holds true for your business also. All businesses change.  All businesses adapt to the market and follow...(Read More)


  • Getting imagery the right way: Licensed stock

    Website content is very important for gaining and holding a visitor, but to grab their initial attention you need captivating images and videos. There is a wrong way and a right way to get those media files. As we continue our look at how to correctly use images and videos on your website we are looking at method 3: Licensed stock.

    Just buy it!

    Sometimes it is not possible to take the right picture yourself and not feasible to hire a photographer so the best option is to use licensed stock. Most licensed stock imagery must be purchased from one of the major stock companies like iStockPhoto. When you...(Read More)


  • Getting imagery the right way: Take your own

    Website content is very important for gaining and holding a visitor, but to grab their initial attention you need captivating images and videos. There is a wrong way and a right way to get those media files. As we continue our look at how to correctly use images and videos on your website we are looking at method 2: Take your own.

    The Jack of all trades

    Sometimes we run into the jack of all trades who can tune up the car, patch the roof, and take great pictures of it all. If photography is an area where you excel, taking your own pictures is a great option. If you are not good at taking pictures, save...(Read More)


  • Getting imagery the right way: A professional

    Website content is very important for gaining and holding a visitor, but to grab their initial attention you need captivating images and videos. There is a wrong way and a right way to get those media files. As we continue our look at how to correctly use images and videos on your website we will step into three good methods. This first piece will focus on hiring a professional.

    Professionals are worth it

    If you are like me, you can take a picture. Maybe you even have a fancy camera to use. I, however, have found taking a picture does not make me a photographer. Even having a fancy camera can’t give...(Read More)


  • Using images and video the right way

    The visual appearance of your website is the number one thing that will either cause a visitor to keep looking or to run away. While content is important to get someone to your site and convert them into a customer, the photos and videos on your website are the key to getting their initial attention. Using captivating imagery will change your online presence for the better but you need to do it right. In this series we will look at the right way to do online pictures and video while helping you avoid some of the pitfalls along the way.

    The do’s and don’ts

    Have you ever seen an image online and thought...(Read More)


  • When to evaluate your website: Tasks Change

    Websites are not like wine. They don’t get better with age. In fact, having an outdated website can be very harmful to your business. We recommend an annual review of your website just to make sure you are on track. That does not mean you need a complete overhaul every year, but just that you are keeping up with the needs of your web presence. In this series we will look at the four big areas that cause your website to stagnate: trends, technologies, targets, and tasks.

    This week we are looking at the way tasks change and how that impacts your website.

    Tasks Change

    The final consideration is in the...(Read More)


  • When to evaluate your website: Targets Change

    Websites are not like wine. They don’t get better with age. In fact, having an outdated website can be very harmful to your business. We recommend an annual review of your website just to make sure you are on track. That does not mean you need a complete overhaul every year, but just that you are keeping up with the needs of your web presence. In this series we will look at the four big areas that cause your website to stagnate: trends, technologies, targets, and tasks.

    This week we are looking at the way targets change and how that impacts your website.

    Targets Change

    When evaluating your website...(Read More)


  • When to evaluate your website: Technologies Change

    Websites are not like wine. They don’t get better with age. In fact, having an outdated website can be very harmful to your business. We recommend an annual review of your website just to make sure you are on track. That does not mean you need a complete overhaul every year, but just that you are keeping up with the needs of your web presence. In this series we will look at the four big areas that cause your website to stagnate: trends, technologies, targets, and tasks.

    This week we are looking at the way technology changes and how that impacts your website.

    Technologies Change

    They say dogs...(Read More)


  • When to evaluate your website: Trends Change

    Websites are not like wine. They don’t get better with age. In fact, having an outdated website can be very harmful to your business. We recommend an annual review of your website just to make sure you are on track. That does not mean you need a complete overhaul every year, but just that you are keeping up with the needs of your web presence. In this series we will look at the four big areas that cause your website to stagnate: trends, technologies, targets, and tasks.

    This week we are looking at the way trends change and how that impacts your website.

    Trends Change

    It was...(Read More)


  • The Folly of Search Engine Rank Reports Part 4

    Search engine ranks can almost become an obsession to website owners – and for good cause. Being found on the major search engines is vital to your business.

    In this four-part series we are looking at those rank reports, how search ranks really work, and what you can do about it. Stay tuned as we dive into this confusing topic. This week is the second of those four parts helping you understand what you see when you look at a search results page.

    Targeted Ads

    Targeted ads allow anyone to build a campaign and throw some money at it to show up at the top of the search results. It is really that simple at the core. If you are talking to someone who...(Read More)


  • The Folly of Search Engine Rank Reports Part 3

    Search engine ranks can almost become an obsession to website owners – and for good cause. Being found on the major search engines is vital to your business. Knowing how those ranks work and what you can do about them will ease the stress.

    In this four-part series we are going to look at those rank reports, how search ranks really work, and what you can do about it. Stay tuned as we dive into this confusing topic. This week is the fourth and final installment where we will cover what you can do about it.

    What You Can Do

    So the big question comes: What can you, the humble website owner, do about this? Let’s break that down into three...(Read More)


  • The Folly of Search Engine Rank Reports Part 2

    Search engine ranks can almost become an obsession to website owners – and for good cause. Being found on the major search engines is vital to your business.

    In this four-part series we are looking at those rank reports, how search ranks really work, and what you can do about it. Stay tuned as we dive into this confusing topic. This week is the second of those four parts helping you understand what you see when you look at a search results page.

    Targeted Ads

    Targeted ads allow anyone to build a campaign and throw some money at it to show up at the top of the search results. It is really that simple at the core. If you are talking to someone who...(Read More)


  • The Folly of Search Engine Rank Reports Part 1

    Search engine ranks can almost become an obsession to website owners – and for good cause. Being found on the major search engines is vital to your business. Knowing how those ranks work and what you can do about them will ease the stress. One of the first things to throw out to reduce the stress around your ranks are the rank reports offered by the marketing sales force running around out there.

    In this four-part series we are going to look at those rank reports, how search ranks really work, and what you can do about it. Stay tuned as we dive into this confusing topic. This week is the first of those four parts helping you understand those reports and search...(Read More)


  • A History Of Independence Day

    We are closed today enjoying this great holiday with our families and friends, but Independence Day is more than fireworks, parades, and barbeque. The History Channel has put together a detailed and entertaining piece on how and why Independence Day came to be. Take a few minutes today and learn a little more about this great holiday and thank God for the freedoms we enjoy in...(Read More)


  • WordPress Updates: Do they really matter?

    Websites have changed dramatically in the last few years. The majority of websites today are complex creations with databases and executable code. Gone are the days where a website was statically coded and manually updated. Today, most websites are build on a Content Management System, or CMS. The most popular of these is called WordPress.

    As WordPress has gained in popularity with website developers and owners, it has also gained a following of hackers bent on finding holes in the security of WordPress websites. Don't let this dissuade you from considering the...(Read More)


  • How to Protect Your Images Online – Part 2

    A common concern with website owners and even social media profiles is how to protect their images. This is especially big with artists, photographers, and the like. The concern is valid for those who sell images for a living and would not like to have their work ripped off. The bad news is that nothing will fully protect your images, but some smart measures can be made to both show off your pictures and keep them as safe as possible.

    In this two part article we will look at four ways to help protect your images online. Stay tuned.

    Scale them down

    The first thing to do...(Read More)


  • How to Protect Your Images Online – Part 1

    A common concern with website owners and even social media profiles is how to protect their images. This is especially big with artists, photographers, and the like. The concern is valid for those who sell images for a living and would not like to have their work ripped off. The bad news is that nothing will fully protect your images, but some smart measures can be made to both show off your pictures and keep them as safe as possible.

    In this two part article we will look at four ways to help protect your images online. Stay tuned.

    Scale them down

    The first thing to do...(Read More)


  • Building An Email List – Part 2

    A question that comes up often is how to build up a good email list to use in continued marketing efforts. There are certainly some right and wrongs to doing this. In fact, doing this the wrong way might hurt your efforts for a very long time. Last week and this week we are be looking at the best practices for building and managing and email marketing list.

    Giveaways For List Building

    One of the most effective methods we have seen for building up an email list is to run a giveaway. The idea is simple. You make a download like “10 tips for getting your home ready to sell” then run a campaign somewhere like Facebook offering the free tool ...(Read More)


  • Building An Email List – Part 1

    A question that comes up often is how to build up a good email list to use in continued marketing efforts. There are certainly some right and wrongs to doing this. In fact, doing this the wrong way might hurt your efforts for a very long time. This week and next we will be looking at the best practices for building and managing and email marketing list.

    Opt-In Only

    The first key is to make sure your list is only made up of people who opt-in. Those are people who have said, “Yes, please add me to your email list.” Otherwise you are just a spammer sending marketing email to people that never asked to receive it. We all hate getting those...(Read More)


  • The Importance of Search Engine Optimization (SEO)

    Search Engine Optimization or SEO has been around since the early 90s. SEO has since become more important for businesses, both small and large, who want to be seen by internet users globally and locally. What once began in the 90s has now become a billion dollar industry and in 2016 was recorded to be worth $65 billion. Predictions show that number hitting $72 billion this year and $79 billion by 2020.

    The importance of SEO comes down to the massive everyday use of search engines and businesses wanting to be the first thing users see. To have your ads be among the top of those search results takes a great amount of time and strategy given the high number of businesses using...(Read More)


  • Archiving Email Locally – For Stability and Security

    Email is a vital business communications tool whether we like it or not and your email should be accessible across devices. Of course, your primary office computer catches your emails, but for most of us our phones, laptops, and tablets also need to access our emails on the go. There are two main protocols for how email is stored and accessed: POP3 and IMAP. For the purposes of this article, here is a brief description of each:

    POP3 is designed for your computer to download and save your email offline then remove it from the server.

    IMAP is designed to keep mail on the server and allow your computer to view that email anytime.

    Both get to the same end:...(Read More)


  • Archiving Email Locally – For Stability and Security

    Email is a vital business communications tool whether we like it or not and your email should be accessible across devices. Of course, your primary office computer catches your emails, but for most of us our phones, laptops, and tablets also need to access our emails on the go. There are two main protocols for how email is stored and accessed: POP3 and IMAP. For the purposes of this article, here is a brief description of each:

    POP3 is designed for your computer to download and save your email offline then remove it from the server.

    IMAP is designed to keep mail on the server and allow your computer to view that email anytime.

    Both get to the same end:...(Read More)


  • Search Engine Optimization for Beginners – What is SEO?

    Simply defined, SEO stands for Search Engine Optimization which is the process of growing visibility within a search engine.

    If you have a website, it is likely you have heard the phrase Search Engine Optimization (SEO). SEO is an integral part of your online presence, but it’s hard to know how to navigate the highly used and sometimes confusing marketing discipline.

    If you are a small business looking for info on how to utilize SEO or simply asking the question “What is SEO?” keep reading.

    What is SEO?

    SEO aims to get your website to rank in search engines when a user types in a specific word or niche. There are hundreds of...(Read More)


  • Notice for WordPress Users

    WordPress has become the go-to choice for most websites launched today. At last count, almost 30% of all websites were using WordPress and 60% of those on a CMS were on WordPress (Source). With so much riding on the WordPress platform, security has become a major concern. The WordPress project has done a good job of maintaining an update cycle to help us all stay more secure, but everything humans do has flaws. We are imperfect creatures for sure.

    Recent update issues

    The most recent automatic update released to all...(Read More)


  • Notice for WordPress Users

    WordPress has become the go-to choice for most websites launched today. At last count, almost 30% of all websites were using WordPress and 60% of those on a CMS were on WordPress (Source). With so much riding on the WordPress platform, security has become a major concern. The WordPress project has done a good job of maintaining an update cycle to help us all stay more secure, but everything humans do has flaws. We are imperfect creatures for sure.

    Recent update issues

    The most recent automatic update released to all...(Read More)


  • Notice for WordPress Users

    WordPress has become the go-to choice for most websites launched today. At last count, almost 30% of all websites were using WordPress and 60% of those on a CMS were on WordPress (Source). With so much riding on the WordPress platform, security has become a major concern. The WordPress project has done a good job of maintaining an update cycle to help us all stay more secure, but everything humans do has flaws. We are imperfect creatures for sure.

    Recent update issues

    The most recent automatic update released to all...(Read More)


  • SEO Plan 2018

    The new Google algorithms released strongly indicate that more frequent and longer visits will increase the credibility scored used to rank your website higher. We are changing the SEO service we offer to make the most of these changes.

    In short, time and frequency are taking a front seat. Our goal in the SEO realm will be to get more people to visit more often and spend more time on you website. How is that different than before? Well, it’s not really that much different in the end goal. The goal is the same, but the approach to getting there has to change a little.

    Purpose of the Content

    The way content is consumed and indexed online has been...(Read More)


  • SEO Plan 2018

    The new Google algorithms released strongly indicate that more frequent and longer visits will increase the credibility scored used to rank your website higher. We are changing the SEO service we offer to make the most of these changes.

    In short, time and frequency are taking a front seat. Our goal in the SEO realm will be to get more people to visit more often and spend more time on you website. How is that different than before? Well, it’s not really that much different in the end goal. The goal is the same, but the approach to getting there has to change a little.

    Purpose of the Content

    The way content is consumed and indexed online has been...(Read More)


  • Hurricane Harvey Donations

    Don't know how to help the victims of Hurricane Harvey? Here is a way you can help!

    Our friends at New Mexico Texas Coaches are loading up a fleet of buses full of donations to help our friends in Houston. Let's help fill their buses!

    We are a drop off location for donations for Hurricane Harvey! Swing by with donations between now until 5pm today and tomorrow from 9am-Noon. Or drop off items at any of other Lubbock drop off locations!

    If you have any questions, give us a call at our offices: (806)771-5022

    List of accepted items in the flyer below.

    ...(Read More)


  • Is Your Website Growing Weeds?

    We planted a rather large vegetable patch this summer. It’s a three-part plan:

    1) Grow food we like to eat

    2) Teach our kids how to grow and care for plants

    3) Give the kids a summer job – they are selling produce by the road and splitting their profits.

    We started working on the land last fall and worked through the winter to clean it up, till it, install a ultra-nerdy irrigation system, etc. We planted in the spring and got our first harvest at the end of June. Everything looked great following that first harvest then we left for vacation the first part of July. That’s when the weeds took over.

    When we got home there were weeds...(Read More)


  • Are Your Articles Too Complicated for Your Audience?

    The other day, Steven Carr and I were discussing what constitutes good writing. At one point, he asked what the average level of readability an article should be. I had no clue. Honestly, I didn’t even fully understand what readability meant. How did I not know?

    The question stuck with me and thus began my research binge.

    So, What Does Readability Mean?

    It’s easy to jump to conclusions about definitions. But, understanding definitions is kind of like understanding literature. Learning about the context in which a work was written opens your mind to a whole new understanding of the piece....(Read More)


  • New Website for a Historic Lubbock Store

    If you are looking for a friendly furniture company that genuinely wants to help you out, W.D. Wilkins is the place to go. They highly value family and strive to understand people’s top priorities to provide the best possible furniture options for what the customer wants and needs. That is exactly what has kept them in business for 85 years.

    With a warm and friendly face, they contacted our team about a website rebuild. They were ready for a fresh and updated look to their online presence.

    W.D. Wilkins wanted to update their website with a clean, new look – adapting several elements of their existing website with a spin of modernity. With a condensed menu...(Read More)


  • License to Carry

    West Texas Justice is a veteran owned and operated business that offers gun licenses and an extensive online inventory of firearms, shooting supplies, hunting equipment, fishing supplies, sporting goods, and more.

    Why They Needed a Website:

    West Texas Justice came to us with a very specific idea. David, owner of West Texas Justice, wanted a website that functioned as a store and a place to provide info about his license to carry classes. He wanted to offer everything someone needs to successfully fulfil the requirements for a Texas License to Carry and have the education they need to be a safe and responsible gun owner.

    Info about Their...(Read More)


  • The Anatomy of a Website Hack

    Hackers are a real threat to all websites and a serious concern for the Your Web Pro crew. We work hard to keep our customers secure and strong online. With proper updates and security measures in place, the chances of your website getting hacked are tiny. Like most things, however, when a website is neglected is becomes less secure and less useful for your customers. We recently encountered three instances of websites being hacked. Both had to be cleaned up and secured. Here are a few take-aways from these experiences and how you can work to keep your website safe online.

    Keep Your Core CMS Updated

    One of the most important things you can do is keep your core...(Read More)


  • The Anatomy of a Website Hack

    Hackers are a real threat to all websites and a serious concern for the Your Web Pro crew. We work hard to keep our customers secure and strong online. With proper updates and security measures in place, the chances of your website getting hacked are tiny. Like most things, however, when a website is neglected is becomes less secure and less useful for your customers. We recently encountered three instances of websites being hacked. Both had to be cleaned up and secured. Here are a few take-aways from these experiences and how you can work to keep your website safe online.

    Keep Your Core CMS Updated

    One of the most important things you can do is keep your core...(Read More)


  • New Website for Bird Dog Outfitters

    We recently launched a new website for one of our clients, Bird Dog Outfitters. Chad Minter, founder and owner of Bird Dog, provides guided, waterfowl hunts near Plainview. He has 4,000 acres of private land laden with fields of corn and milo which attract thousands of different waterfowl each year. Chad has over 20 years of experience chasing waterfowl from the Gulf Coast to the river bottoms of East Texas and is excited to get his company off the ground.

    One of the most important aspects of a company is a good quality website. We have years of experience strategically building websites and were...(Read More)


  • A Journey Across the United States

    We met the Solis family in a neat way. After a Wednesday Bible study at the church across from our office, they popped in to see how much a website would cost for their endeavor, called Jesus Journey. Jesus Journey is their journey across the United States to share their story and "to exhort and encourage those who have been called but don’t exactly know what it looks like or how to get started." All the while, they will document everything via video!

    Their website serves as something like a planner and a diary together – they have a calendar, blog, a donation page, and a map of where they currently are in...(Read More)


  • Lone Star Lockouts: New, Simple Website

    Lone Star Lockouts is an auto business that deals exclusively with auto lockouts. They provide easy, straight forward service with a flat rate fee. When people get locked out of their car, the first thing they think to do is call a full-service locksmith because they don’t realize that there are simple auto unlock services that are affordable and exclusively provide auto lockout services. Darrel has been in the locksmith business for 17 years and has unlocked over 10,000 cars. Recently, he decided that he wanted to run an honest, simple business that didn’t have hidden fees and specialized in an...(Read More)


  • New Website for Luminous You Massage

    Luminous You Massage is a by appointment only massage facility that has one of the most diverse service menus on the market. They specialize in massage techniques from around the world and their experienced therapists know exactly what they are doing. Whether you are looking to relax or need a break during your work day, Luminous You Massage is a wonderful place to go for tension relief and customized massages.

    Rebekkah, owner of Luminous You Massage, understands her clients and wanted a website that efficiently spoke to her current and potential clientele, so we helped create a...(Read More)


  • Raider Flooring: New Web Design

    As a new endeavor in the flooring market, Mike Anderson and his team of seasoned flooring professionals at Raider Flooring Store were excited to open their retail store a few weeks ago. Even though this is a new store, they have been installing floors for over 20 years. Needless to say, they know their stuff.

    With a new business, comes a new website – which is where we stepped in. They came to us wanting a new website as a general teaching tool of the materials they sell.

    For Raider Flooring, we designed a 7-page website where each page is dedicated to a different type of...(Read More)


  • New Website for Hoof and Claw Spa for Men

    At Your Web Pro, we love working with companies to design websites. Recently, we partnered with Hoof & Claw Men’s Spa to create a brand-new website for their business. Ana Bures, co-founder of Hoof & Claw Men’s Spa, is a delight to work with; she gave us free reign on the design work and collaboratively partnered with our team to craft content that fit their voice and mission.

    We met Ana through a networking event and she was looking for a clean, simple look with theme colors as black and white with red accents. When we designed this website, we kept her desires at the forefront and ensured she got what she requested.

    In today’s age, most people access websites...(Read More)


  • Quality Over Quantity: The Key to Effective Content

    Content is king. It always has been and always will be. This is not only the case in inbound marketing, but also in personal and every day conversation. Therefore, when crafting content for your company for any platform, treat it with diligent care or it could guillotine your success.

    Here are some suggestions on how to approach content creation…

    Words on Words on Words on Words – Simplicity is key. Don’t add superfulous content for the sake of a higher word count. Make sure you are saying what you need in a concise and effective way.

    No One likes Off-Brand Lucky Charms – Lucky charms is to quality content as Frosted Toasted...(Read More)


  • Which Social Media Platforms Should I Use for My Business?

    It is a general understanding that social media is an incredible resource for businesses looking to promote their brand online. In a technology driven world, there are so many existing social media websites that it’s hard to know where to begin. So, which social media websites should your business have a presence on?

    In the brief time that I have worked at Your Web Pro, a business that offers affordable web design in Lubbock, I have gotten this question countless times. The answer really depends on the business, but here is a general guideline of the things you should consider when pursuing social media marketing.

    1. Get to know your demographic – You don’t...(Read More)


    2. Pizza and Beer in Georgetown

      A few weeks ago the Mrs. and I took a road trip. One of the stops along the way was near Georgetown. We finished up right around lunch time so we needed to find a restaurant close by. Easy enough. Certainly there was a mediocre burger chain there… just like the one at home. Wait, wait! Who wants to eat a so-so sandwich when we can find some local grub that is unique to the area we are visiting? .

      Google To The Rescue

      We did a quick search from our phones and found a place around the corner called 600 Degrees Right. Do the search, Pizza and Beer in Georgetown, and you should find it too. This is a local place with unique pizzas and local beer. If you like the...(Read More)


    3. Pizza and Beer in Georgetown

      A few weeks ago the Mrs. and I took a road trip. One of the stops along the way was near Georgetown. We finished up right around lunch time so we needed to find a restaurant close by. Easy enough. Certainly there was a mediocre burger chain there… just like the one at home. Wait, wait! Who wants to eat a so-so sandwich when we can find some local grub that is unique to the area we are visiting? .

      Google To The Rescue

      We did a quick search from our phones and found a place around the corner called 600 Degrees Right. Do the search, Pizza and Beer in Georgetown, and you should find it too. This is a local place with unique pizzas and local beer. If you like the...(Read More)


    4. MDG Christian Counseling Website

      If you ever meet Denise Guillory, your life would be changed forever and that's not just because she has a profession in licensed counseling. Her personality is full of life and will leave you laughing and wishing you could be as bold as she is.

      We had the pleasure of working with her to create a website that provides a place for people to learn more about her and her Christian Counseling practice. Organized into 5 pages, this website provides a variety of information and inspiration that helps you get to know her vision, heart, and values right off the bat. This specific design is a direct reflection of who she is as a person: You know what you are walking into. She also has...(Read More)


    5. Defining SEO

      If you have been in business more than three minutes you have been solicited for SEO or Search Engine Optimization. Whether it was a telemarketer from “Google” or a piece of junk email offering you a rank so high you would slap your mother, you have seen the term SEO someplace. So, what is SEO and why do I need it?

      SEO Explained, Briefly

      SEO or Search Engine Optimization is the practice of getting your website to rank higher in search results so you are more easily and more frequently found. You can find as many methods, and practitioners, of doing this as there are stars in the sky, and all of them are speculative.

      The search engines rarely tell the...(Read More)


    6. Effective Website Development by Committees

      When we build a new website, we come from a team approach. The Your Web Pro crew and the client must work together, each bringing a specific skill or experience level to contribute to a successful project. Every project is different, but we have found a few things that help them all run smoothly.

      Assign Specific People For A Reason

      It can be tempting to include everyone in the website build group, but not everyone has time, interest, or experience to contribute. When you have to spend the meeting time explaining how a web browser works instead of what the project status is, your committee will get burned out. Consider the people of this team carefully so they can...(Read More)


    7. Make a master plan, you must. Yes, hmmm.

      I like to travel, but I am the guy that wants to have a plan, charted course, and list of things to do weeks before the trip happens. I need a map with the route laid out, an alternative, and the timeline for departure and arrival. Spontaneous road trip? No thanks. It seems to me that having a master plan just makes the whole trip smoother with less stress and more fun. A website project is not too different, really.

      When we set out to build a new website, or even make smaller changes to an existing one, we like to build a plan for what is going to happen. That helps with a few things like:When we set out to build a new website, or even make smaller changes to an existing...(Read More)