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Make Sure You Aren’t Spamming

Most of know not to click on messages that are obviously spam. The subject line is something that is of no relevance to you or seems like it may be clickbait, like “Enter Your Banking Information for a Million Dollars!” or “You Can Lose 200 Pounds By Doing This Each...

Successful Email Marketing Tips

I don’t often fall for catchy headlines, but advertisements have been known to make money off me! I have been known to give in to several emails with headlines such as “Insider, You Have Early Access to Our Spring Collection” or “Exclusive Sale! Up to 70% Off Sale.”...

What is Spam, Really?

I check my email almost obsessively. Multiple times a day, I open my phone just to check my email! Despite the frequency at which I clear out my unread messages, I find that I have around 20 unread messages each time I pull open my mail app. Sometimes I get fed up...

What Exactly Is Email Marketing?

Over the past year, the marketing world has changed drastically. Many of the tactics companies used to market their services or products are no longer as effective as they were before the pandemic began more than a year ago. More people than ever turned to online...

Showing Up Higher in Search Engines

You can know all the information in the world about how search engines work, but how exactly, can this information go from being something that you simply have knowledge of to something that helps your website show up higher on search engine result pages? At Your Web...